JINGHONG

Market environment changes, terminal marketing transformation

This brings trouble to the auto repair shop, but it brings good news to the brand parts. According to industry authorities, more than 90% of the pure-brand parts of the current auto repair shop are "fake pure-brand". Embarrassing situation for parts. To this end, some auto repair companies that focus on their own brand and service reputation are changing their thinking and increasing their efforts to select, use and promote some reliable brand parts. This has brought new opportunities for brand parts, and brand parts produced by well-known enterprises have ushered in great development. For example, Toyota Tsusho, a Fortune 500 company, has achieved a market expansion of more than 350% in 2012.​​

Market environment changes, terminal marketing transformation

Another interesting phenomenon is that although the number of car ownership and the number of service terminal stores are both increasing, the former is a "moderate growth", while the latter is a "crazy growth". Looking at the reasons for the complicated business environment of auto parts factories, in addition to factors such as the asymmetric growth of the number of terminals and the increasing number of "divided cakes", traditional auto repair factories are also facing two major threats: on the one hand, 4S stores The profit of the car has declined, and it is necessary to make profits from the after-sales and parts, so it pays more attention to the after-sales warranty of the car, especially the sales of new cars and the extended warranty service of the car; on the other hand, the car beauty terminal has also begun to pay more attention to the car due to the decline in both the sales of supplies and the profit. Fast repair fast warranty business.​​

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In general, the situation of domestic brand parts is generally getting better.

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At the same time, the total sales volume of the whole car series products in a single store is usually relatively high,

The higher the service quality, the lower the risk of auto repair stores in promoting and using branded parts,

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